![]() Campaign Segmentation Social media segmentation is breaking down your audience demographics within and between different social media platforms.Channel Management Social media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it. For example, you might submit a drip campaign to someone who registers for your online course. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. You may choose the number of emails to send and the rate at which they are sent for any given action. ![]() Email Drip Campaigns Email drip campaigns are series of automated emails sent to people who take a specific action.Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process. Lead Management Lead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase.An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy. Lead Nurturing Lead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel.
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